The Alliance
184 hoteliers. One short list.
The Alliance is the network of independent hotels, residences, and retreats that Franjentmembers stay across — vetted by a team that has slept in every single one.
What The Alliance Is
A network, not a collection.
Every partner is a working independent — owned by the family or the founder whose name is still on the letterhead. We don't franchise them. We don't consolidate them. We introduce them to travelers who know the difference.
Growth is slow on purpose. We add between 12 and 20 partners a year, each after a two-night stay by a member of our team.
Partners by region
12 total
The Directory
Every partner, on one page.
Showing 12 of 12
HotelClaridge's
London, England
Partner since 2019
HotelHotel Le Marais
Paris, France
Partner since 2019
RetreatThe Barn
Cotswolds, England
Partner since 2020
RetreatCervo Mountain Resort
Zermatt, Switzerland
Partner since 2021
RetreatNihi Sumba
East Nusa Tenggara, Indonesia
Partner since 2020
RetreatKokomo Private Island
Yaukuve Levu, Fiji
Partner since 2022
HotelAman Kyoto
Kyoto, Japan
Partner since 2021
ResidenceAbode Malibu
Malibu, USA
Partner since 2022
RetreatDunton River Camp
Dolores, USA
Partner since 2021
ResidenceThe Annex
Johnson City, USA
Partner since 2023
HotelRiad Yasmine
Marrakesh, Morocco
Partner since 2020
HotelSharq Village
Doha, Qatar
Partner since 2024
Claridge's
Mayfair, London
Partner Spotlight · No. 14
“Joining Franjentdidn't change how we run the hotel. It changed how often we see the same faces.”
Felicity Long
General Manager · Claridge's
How We Choose
Four things a property must be, and stay being.
Independently operated
We work only with properties owned and run by the people who decide how the lobby smells and who runs the kitchen.
Quiet excellence
We don't care about marble atriums. We care about service you'd describe to a friend — and food worth staying in for.
Local at every seam
Local ownership, locally-hired staff, responsibly sourced goods. We verify, and we re-verify yearly.
A two-way relationship
Partners share transparency on rates, availability, and guest notes. We share members who spend, return, and recommend.
Apply To Join
Think your house belongs on the list?
We read every application. If your property fits what we're looking for, a member of our team will contact you within three weeks to arrange a visit.
Introduction
Tell us about the property, the people behind it, and what makes it worth the trip.
The Visit
A member of our team stays two nights. Unannounced, paid-in-full.
The Conversation
If it's a fit, we talk terms. Rates, availability, and how we share member data.
Welcome
You're introduced to 80,000 members and listed in our directory.
No application fee. We respond within three weeks.
For Travelers
One membership. 12+ ways to spend a night.
Every property in the Alliance honors the same member rates, the same upgrades, and the same quiet recognition at the front desk.